A successful website needs to perform efficiently and effectively. To know if your site is doing these things, you need to know how your loading speed is impacting users, how long your site may be offline or just why some people don’t use your platform. To get this information, you will need to monitor your website and although this seems like a tedious task, it actually isn’t.
Web page monitoring software like Monitoring.Me makes the process super simple. We will look at the benefits of using a website monitoring tool a little later, but for now, let’s look at eight reasons to monitor your website.
1. Protect your reputation
In the world of business image is everything. You will therefore need to take all the necessary steps to protecting yours. This means you will have to regularly monitor your website to ensure users are not experiencing issues such as regular downtime, which is a major cause for customer dissatisfaction. And given that your company’s reputation is very closely connected to the experience customers have when they use your platform, you will want to ensure they are happy and that they keep coming back.
Downtime will happen, but regular website monitoring will help you identify the problem and quickly fix it.
2. Protect your revenue
Most consumers are aware of their buying power and with the ‘cancel culture’ that exists; some users may be less likely to show loyalty to businesses that no longer meet their needs. A website with frequent downtime is not meeting anyone’s needs which mean you are leaving your customers unsatisfied.
Unhappy people take their business to where they are more satisfied and when they do, they take sales with them. This is not good for business; therefore you will want to keep your customers and cash by monitoring your site.
3. Saves you time
Website monitoring not only saves you clients and cash, it saves you time. While you can attempt to physically monitor your website by yourself, it’s virtually impossible to do so effectively. For this reason, it’s wise to use a website monitoring solution that will check your platform thousands of times per day to ensure it is operating efficiently.
These tools only require you to intervene if there is an outage, which saves you time and allows you to focus your attention on other areas of your business operation.
4. You know when your site goes offline
Another reason it makes sense to use website monitoring tools is that they not only look out for when there’s downtime on your. They check for everything that would cause your website to go offline. These include, but are not limited to a security breach, malware, bad hosting service, and a sudden increase in traffic or a faulty plugin.
If they detect something isn’t right, you are immediately notified and can take action to reduce downtime or any possible damage.
5. Detect hackers quickly
As mentioned above, a security breach could possibly be the reason your website is experiencing a downtime. But website monitoring can prevent a breach, but it may depend on your reaction time.
Here’s how it works. When a hacker tries to breach your system, your monitoring software sends a message to the webmaster notifying it of what’s happening. If there is no response from the webmaster, the first time around, the software will keep sending the message, whether by text or email, until the matter is dealt with.
This is also a good time to remind you to ensure you have a reliable web based backup in place, in case your data is compromised in a security breach, etc.
6. Be In Control During Downtime
The benefits of website monitoring don’t stop with letting you know when there’s downtime and what’s causing it. It also allows you to be in control when there is downtime.
What does this control look like?
It means you can decide if customers need to be notified of a downtime, as there are instances in which the problem can be resolved before they notice. And if you decide they ought to know, you control how and when they are made aware of the issue.
Being able to do this could determine if your customers hang around until the problem is fixed or take their business to the competitor.
7. Keeps you updated on your website’s speed
Your website speed is another aspect of your website that needs monitoring. Slow page load is just bad for news for everyone. The speed at which your pages load can impact how you rank on Google. And for Google to categorize your speed as fast, your pages cannot take longer than two seconds to load. But it’s only through website monitoring that you are going to know the speed at which your site is operating.
If, for example, you realize your speed isn’t fast enough or not what you are paying your hosting provider for, you can always make a complaint and demand better service. If they don’t action your request, it could be a clear indication that you need to find a new web host.
8. Boost your site’s overall performance
With website monitoring you know how your platform operates and can therefore compare and contrast information to find solutions when issues arise.
You will know what speed it consistently operates at, how frequent downtimes are and so, if something were to suddenly change, you can make comparisons and track changes that could have contributed to the problem.
This allows you to find effective solutions and boost how your site operates and an effectively functioning platform also helps with your ranking on Google.
Customers are not the only ones who don’t like downtime. Google actually hates it, so if your site is down for more than a day, it starts reflecting in your ranking.
Website monitoring is not just beneficial; it’s a necessity if you plan to operate a successful website and there are tools available to make the process as easy and effective as possible.
All you really have to do is go through a quick set-up process. Then, watch the tools work for you. Remember, you’re only needed if you need to respond to an issue that the monitoring solution identifies.