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Who do i talk to within my customer’s business?
You will be either talking to a small business owner, who is interested in knowing how the benefits of the solution will help grow their business and save them time, as well as ensuring that they can have greater control over their branding or users. You may be talking directly with the person responsible for social media marketing the business, who will be interested in how the solution can aid their marketing efforts in managing social media effectively, raise brand awareness, achieve greater take up of offers, and help demonstrate their marketing success. In the instance that you are talking with a business who may already have a solution in place, it might be worth looking for current pain points they are experiencing with their current solution – features, usability, price.