Ah, the holidays. When jingling bells means jingling coins. Ever wondered how big e-commerce stores get shoppers to flock to their websites in droves? Hint: It’s not just brand recognition.
In this guide, we’ll help you steal the secrets of massive e-commerce websites, so you can create a powerful SEO website that pulls paying customers to your website!
7 SEO website tips to attract e-commerce holiday sales
1. Update your blog
Whether or not you have a brick-and-mortar storefront, you’re going to need to add some window dressing for the holidays. This is easy: Update your website with new blog posts and make sure your product descriptions are irresistible. During the holidays, you’re competing with all the other e-commerce stores, so this is the time to pull out all the stops.
While you’re at it, make sure you have a landing page, if you don’t already have one. Landing pages are a great way to create an SEO website, and they also funnel your customers right to the products they want to buy. To increase your SEO ranking, make your landing page easy for Google to find. To do this, make sure your landing page is prominently displayed on your website and not just hidden in the cobwebbed corners of your XML sitemap.
2. Turbocharge your website
You’ve heard this a thousand times, but that’s only because it’s true: If you want to have an SEO website, you need to have a fast website. Not only do faster websites increase user experience tenfold, but a speedy site is also a great way to improve your search engine ranking. In fact, customers tend to complete purchases on faster loading sites, instead of clicking away in frustration on slow ones. Plus, during the holidays, you’ll need all the help you can get – especially if you have a new e-commerce site.
It’s easy to think that only massive e-commerce sites get any action during the holidays, but that couldn’t be further from the truth. When big e-commerce sites sell out of their coveted items, smaller e-commerce sites get the customer spill-over. If you make a good impression on your customers by having a fast website, they’re more likely to start shopping around.
3. Do more of what works
Before you add anything new to your site, verify your website with Google search console, so you can figure out which of your pages were strongest. Look at your titles and product descriptions to see which ones soared and which ones flopped. Once you figure out which pages customers loved best, make more pages like those.
4. Sales, sales, and more sales
Sales are a great way to inject some fresh interest into your website. They give you a great excuse to email all those customers on your mailing list. Every time you have a new sale, add a new post on social media to spread the word. And don’t just stick to the usual holidays, either. Between the major holidays, there are lots of joyful, lesser-known holidays that you can take advantage of. And you can even help your customers beat the holiday rush by offering pre-holiday sales on top of your usual holiday sales!
5. Triple-check your buttons
There’s nothing more embarrassing than having your customer click “Buy Now” only for absolutely nothing to happen. If your customers keep clicking away from their shopping carts without purchasing anything, this will definitely affect your user experience, and Google will knock you down in the search engine rankings, completely dashing your dreams of having a well-oiled SEO website.
To save yourself embarrassment (and lost profits) this holiday season, check all your buttons to make sure they’re working. Don’t wait until the last minute to do this, either. Your entire website needs to be up and running in time for the holidays.
6. Make sure your site is mobile-friendly
It’s official: Most people scroll through websites on their phones more often than they do on their laptops. And that means that if your website is to have even the slightest chance of attracting new customers this holiday season, it needs to be mobile-friendly.
If you use our website builder, your site is already guaranteed to be mobile-friendly, but if you created your website through some other means, you probably need to start thinking about how to optimize your website for mobile users. This is one factor you can’t afford to skip if you want to create an SEO website.
(Curious about how we help you create a gorgeous, efficient website in minutes? Check out our quick guide to see how the magic happens!)
7. Manage your inventory like a pro
If you play your cards right, customers will buy your stock fast. And that means that some items will no longer be in your inventory. To keep your customers on your website, create a system that leads your customers to similar items as soon as products go out of stock.
The holidays are the most wonderful time of year for e-commerce stores. To make the most of them, follow these seven tips to create an SEO website that’s a lean, mean conversion machine!